This is an individual assignment for my Creative Strategy students. Having spent time researching their client through a SWOT analysis, developing a client profile, and crafting their creative strategy statement, they were tasked with writing their client’s story. Actually… their client’s SHORT story. They could only use 25 words!

Here were some of the best…

You’ve succumbed to your first college flu. You call mom from bed… no answer. You call dad… no answer. You call Pat Walker Health Center… Answer!

The world is your playground. Climbing mountains are your monkey bars. Surfing is like sliding down a slide. Play to the extreme. Wear Bearded Goat.

Being “new” comes with an expiration date. Being “first” is iconic. Welcome to the JBGB, where something local becomes premier.

An intimate place where locals localize and vocalize their love for breakfast and lunch from local farms to our tables. The Farmer’s Table

When a long-time friend comes into town, you catch up. When life-changing events occur, you get the details. It’s about the conversations, not the drinks… Maxine’s Tap Room

First car… first taste of freedom… first main street cruise… first air guitar solo… first crush… first broken heart… soundtrack furnished by Block Street Records.

Relaxation comes in many shapes and forms. Our way is circular. Block Street Records